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How Uber Is Making One Design Firm’s Life A Living Hell. -by John Brownlee, November 26, 2014, Fast Company.

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Original Fast Company Article, Link Here.

Uber has its fair share of problems right now. The CEO allegedly said that Uber should be called Boober for its ability to get him laid. The upper management can spy on the trips of its users with a privacy-busting “God View” app. The senior vice president has suggested hiring a smear team to discredit journalists who write negative coverage about the company. They price-gouge their customers when theyneed them most, and they place orders for fake rides on their competitors’ services just to screw them.

But no one hates Uber more than, well. Uber. Led by Herta Kriegner, Uber, Inc. is a Manhattan graphic design firm that has been tormented by its $17 billion namesake, without the latter even knowing about it: since August, the New York Post says the smaller company has received over 500 calls looking for the wrong Uber.

The issue is that Uber Technology, the company behind the popular taxi hailing app, refuses to set up a phone-based customer service center. Not only that, but Uber’s Yelp page listed the number of Kriegner’s company for a time. So anytime anyone wants to get a hold of Uber over the phone—to bitch about service, to find a lost item, to order a car, and so on—information just pipes them directly through to Kriegner’s design firm.

Most of the time, according to the article, this is a mild annoyance:

Kriegner politely tells callers to go to Uber Technologies’ Web site — but that usually just makes them angrier. The taxi-hail app has a customer service number, but it leads to a recording rather than a person. And calls to 411 for Uber led to Kriegner’s firm.

Kriegner and her sister sometimes end up with an earful of sob stories or threats to sue, the graphic designer said.

But other times, she’s even had to hire lawyers to resolve issues related to being subpoenaed in the wrong Uber’s lawsuits.

Uber’s response? According to Kriegner, they told her she should change her design firm’s name. But the Uber design firm has been a brand she spent 15 years building: why should she abandon it to some upstarts, just because they’re bigger? As for suing, she’s terrified of what Uber might do to her. “If they can dig up dirt on journalists, what’s going to happen to me?” she tells the New York Post. ” I get run over by an Uber car one day?”

Nov 26, 2014admin
Uber makes life miserable for design company with same nameUber vs. Uber
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    Original New York Times Article, Link Here. Herta Kriegner, a graphic artist from Austria, likes the German word “über.” It conveys, she told me recently, both a European sensibility and a sense of going “above and beyond” for a customer. In fact, she likes the word so much that 15 years ago, when she started her […]

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    Original My Fox NY Article, Click here NEW YORK (MYFOXNY) – It’s a case of David and Goliath and who was here first. Two Austrian sisters who started the Manhattan-based Uber Inc., a graphic design company, have had enough of Uber, the car service company. In the past few years, Uber has taken off in […]

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Uber, Inc. New York
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